NEWS FROM THE WORLD OF AR AND VR
by Rasmus Wærling Riiser,
Social Media, Cadpeople
Here are the newest developments in augmented and virtual reality:
(The last piece of news is actually mostly for your entertainment. Enjoy!)
Microsoft HoloLens arrives in Denmark
Microsoft have announced that their mixed reality headset, HoloLens, will enter the Danish market on December 1st, 2017. This will likely mean that more and more users and businesses will embrace mixed reality experiences, expanding the market for augmented reality products and solutions. We have, of course, been working with the HoloLens for a few years, but this is an exciting development for the Danish AR/VR industry in general.
You can watch the video we made when we first got our hands on the HoloLens last summer to the left of this article.
On a side note, the HoloLens will start at 24.899 kroner (approx. 4.000 USD), which will likely limit the spread of HoloLens headsets to a minority of businesses and AR enthusiasts – at least for now.
HTC announce standalone Vive Focus headset
HTC have announced their standalone VR headset, named Vive Focus. Exciting as the headset may be, it is specifically aimed at the Chinese market. Originally, a variant for the Western markets was scheduled, but the plans have been cancelled. You can read much more about the HTC Vive Focus here.
HotStepper, a new AR wayfinder app
With the advancement of augmented reality comes both serious and silly AR experiences. This is one of the latter. HotStepper is a new wayfinder app utilising AR by animating a half-naked man that guides the user to the destination.
So, what can we learn from this? We think that this is a perfect example of new visual technologies transforming an otherwise trivial service, the wayfinder app, into a surprising experience. Make sure to watch the trailer for the app here.