CHALLENGE AND AMBITIONS
In the spring of 2017, we met with Satair Group, who wanted to give their exhibition concepts a digital overhaul. They wanted to go from analogue exhibitions to digital, updatable and interactive experiences, using state-of-the-art technology – so, naturally, they went to us. And as we were pitching our ideas about using technologies like VR, AR and touch screen solutions, a concept began taking shape.
One of the objectives was also to get rid of “so what does Satair Group do” question – we wanted to raise the general brand awareness of Satair Group through storytelling and a strong continuous concept.
BEHIND THE SOLUTION
We wanted to tell the story of Satair Group as a service provider for the airline industry – hence the central phrase “from nose to tail”. We began by creating a mixed reality experience for the Paris Air Show in June of 2017. The first part of the experience was a 1-to-1 real life model of a part of the inflight cabin of an Airbus A350. The second part of the experience was a virtual reality movie, which animated highlighted parts of the Satair Group product and services portfolio – from nose to tail – and ended with the user flying over Paris. And, in addition to this, we created complimentary visuals for the rest of the stand, in order to give visitors a coherent experience and a harmonious story of Satair Group and their services.
The Paris Air Show stand was a successful first step on the journey from analogue exhibitions to digital, updatable and interactive experiences. We’re looking forward to the next step.
Cadpeople showed an impressive understanding of our complex industry and our need for communicating our diverse offering to the customers. This resulted in an involving solution, which explains our company offerings to the customer in a simple, yet very impressive way
Working with Cadpeople on this project was a pleasure. They understood to transform a complex story into an easy-to-understand and visually impressive solution for the customer to experience