CHALLENGE AND AMBITIONS
In the spring of 2017, we met with Satair Group, who wanted to give their exhibition concepts a digital overhaul. They wanted to go from analogue exhibitions to digital, updatable and interactive experiences, using state-of-the-art technology – so, naturally, they went to us. And as we were pitching our ideas about using technologies like VR, AR and touch screen solutions, a concept began taking shape.
One of the objectives was also to get rid of “so what does Satair Group do” question – we wanted to raise the general brand awareness of Satair Group through storytelling and a strong continuous concept.
BEHIND THE SOLUTION
We wanted to tell the story of Satair Group as a service provider for the airline industry – hence the central phrase “from nose to tail”. We began by creating a mixed reality experience for the Paris Air Show in June of 2017. The first part of the experience was a 1-to-1 real life model of a part of the inflight cabin of an Airbus A350. The second part of the experience was a virtual reality movie, which animated highlighted parts of the Satair Group product and services portfolio – from nose to tail – and ended with the user flying over Paris. And, in addition to this, we created complimentary visuals for the rest of the stand, in order to give visitors a coherent experience and a harmonious story of Satair Group and their services.
The Paris Air Show stand was a successful first step on the journey from analogue exhibitions to digital, updatable and interactive experiences. We’re looking forward to the next step.