Beumer Group

Marketing
THE CHALLENGE
How to communicate the visions for the ultimate baggage handling system in the airports of tomorrow?
The solution
An AR table that lets the user explore an entire airport baggage handling system in 3D using an iPad.
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Youtube Video: https://www.youtube.com/embed/2MgKgeNuk5s

CHALLENGE AND AMBITIONS
When Beumer Group came to us they brought a complex 3D-drawing of their new baggage handling system. A system that sought to innovate and streamline the way luggage is handled in airports of the future, from the moment the baggage is dropped off until the moment it is claimed again, while minimizing environmental footprints and reducing the number of people required to manage it at the same time.

Beumer Group wished to be able to make potential clients visualize this complex and innovative new system and wanted a solution they could bring as a sales tool at exhibitions and events.

BEHIND THE SOLUTION
For Beumer Group we created an AR table that lets the user explore an entire airport baggage handling system in 3D using an iPad. The AR-solution allows the visitor to actively experience the system by walking around and discovering it from the inside.

Working closely with the Beumer Group engineers who developed the system resulted in an impressive amount of detail and depth to the AR-solution, enabling the user to zoom in on very specific areas. 

As a supplement to this, we created a series of animated movies with highlights from the AR-solution, to tell a unified story about Beumer Group’s vision for the airports of tomorrow. 

THE RESULTS
The AR table proved to be a great success and a great conversation starter at exhibitions, and the AR-solution has now been expanded to also include other logistic systems.

Psst. There’s more.
For more information contact:
Klaus Duelund
Partner, CFO & Product Sales
Tel +45 2611 5520